国内传媒产业发展现状及趋势分析



Forward-looking analysis believes that my country’s media industry will coexist with opportunities and challenges in the future, and will specifically show the following development trends:


1. The media industry may fall into the Matthew Effect, where the strong get stronger: As national policies support the listing and financing of qualified cultural enterprises, and encourage mergers and acquisitions and reorganizations of relatively strong cultural enterprises that have been listed, social capital and media capital can borrow from each other. , coupled with the fact that many non-current affairs newspapers and periodicals have completed the task of corporate restructuring, the future development of my country's media industry will have a better operating environment that follows market-oriented principles;


2. The trend of "three screens in one" and "newspaper screen" interaction: The development momentum of online media and mobile media is strong, which puts traditional media under severe challenges;


3. The profit model has become the decisive factor in measuring the success of the media industry: After the media industry is transformed into an enterprise and restructured, it will accept the test of the market and invest and operate in accordance with the laws of market economy;


4. From single operation to diversified development: In January 2013, Meihua.com released the "Meihua.com China Newspaper Advertising Annual Report", which showed that the overall size of China's newspaper advertising market fell by 12.6% in 2012, with annual negative growth in the past ten years. , this has both new media factors and the impact of the economic situation, but no matter what the situation is, it has sounded the alarm to traditional media: it is difficult to maintain the development of media by relying on advertising alone.




广州市播源国际文化传播有限公司
Guangzhou Boyuan International Cultural Communication Co., Ltd